Mobiles DOOH-Werbeprojekt mit LED-Displays auf Taxidächern in Rumänien

Projektübersicht

Finished in 2023, our car roof LED digital signage project was officially put into daily operation in Romania’s core urban areas, cooperating with local well-known advertising enterprise Mediacar and widely equipped on mainstream Bolt ride-hailing vehicles.

This cooperation helps Mediacar develop a brand-new mobile outdoor advertising service: leasing taxi rooftop display space for local merchants to release rolling digital promotions, realizing continuous brand exposure as vehicles travel across the whole city.

Kundenanforderungen

Mediacar was looking for a vehicle-mounted LED display solution that could:

Operate reliably in outdoor environments year-round

Be installed without modifying fleet vehicles

Support remote advertisement management

Deliver clear visibility during daytime and nighttime operation

Enable efficient deployment across multiple vehicles

Because the displays would be installed on ride-hailing vehicles used daily, durability and ease of maintenance were important considerations.

HSC LED-Lösung

Based on the project requirements, HSC LED supplied customized taxi roof LED displays equipped with a remote content management system.

High-Brightness Outdoor Display

The LED screens were designed for outdoor advertising applications, providing clear visibility under direct sunlight and maintaining strong visual impact throughout the day.

Zerstörungsfreie Installation

The displays were equipped with vehicle-specific mounting brackets that allowed installation without drilling or modifying the vehicle roof. This reduced installation time and helped protect the vehicles from potential damage.

Remote-Content-Management

Each display integrated a 4G communication module, allowing operators to update, schedule, and manage advertising content remotely through a centralized management platform.

Wetterbeständiges Design

With an IP65-rated enclosure and outdoor-grade electronic components, the displays were designed to withstand Romania's changing weather conditions and support long-term operation.

Projektspezifikationen

Projektergebnisse

Following deployment, the taxi roof LED displays became part of Mediacar's mobile advertising network operating across the city. The project enabled advertisers to promote their brands through moving digital displays while creating additional advertising inventory for the fleet operator.

Der Kunde war zufrieden mit:

The visibility of the displays in urban environments

The convenience of remote content updates

The ease of installation across multiple vehicles

The stable performance during daily operation

This project demonstrates how taxi top LED displays can be used to support mobile DOOH advertising networks and expand outdoor advertising coverage beyond traditional fixed-location media.